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MKT1085 Principles of Marketing


Research Appointments with Librarians

You can schedule a 30-minute appointment with a librarian online or in-person at the library if you would like assistance with research or citing sources in your paper.

Help at Northwestern

Online Citation Managers

Use the following free, web-based citation managers to help you manage and properly cite the sources you use in your writing projects.

Web Searching: Evaluative Criteria

When web searching, consider these evaluative criteria to help you determine the credibility of the sites and sources of information you're looking at: 

  • Currency
  • Relevance
  • Authority
  • Accuracy
  • Purpose.

See the UC San Diego guide on evaluative criteria for more details.