Berntsen Library: MKT1085 Principles of Marketing: Consumer Information

Consumer Information Websites

The American Customer Satisfaction Index
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ACSI measures satisfaction with over 200 companies in 43 industries plus a sizable portion of the federal government
American Time Use Survey
"The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing" (from the website).
Business Data You Can Use
The Economic Census helps organizations make informed business decisions.
Consumer Expenditure Survey The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau. The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance.
Explore Census Data
Demographic information from the U.S. Census and the American Community Survey. To see a specific city profile, e.g., Roseville, MN, search for the city and state. Once the search is done, click on "View Profile" (located on the right-hand side of the screen).
Melissa Data
Vital statistics searchable by county, city, and metropolitan area.
Statistics of U.S. Businesses

Statistical Abstract of the U.S. This link opens in a new window
First published in 1878, the Statistical Abstract serves as the official federal summary of statistics and provides over 1,400 tables of benchmark measures on the demographic, housing, social, political, and economic condition of the United States.

BLS>Geographic Information>Midwest>Minnesota
Bureau of Labor Statistics Midwest Information Office - data on Minnesota. Choose your city of interest to see available data points.
U.S. Bureau of Labor Statistics
An agency of the United States Department of Labor. The BLS measures labor market activity, working conditions, price changes, and productivity in the U.S. economy to support public and private decision making. TIP: Search BLS.gov from this home page.

Reference Resources

These reference books are available at the Berntsen Library.

The American Marketplace by New Strategist Press Editors (Editor)
Call Number: Available online
ISBN: 9781937737504
Publication Date: 2017-06-18
Household spending : who spends how much on what by New Strategist Publications
Call Number: Available online
ISBN: 1940308402

Consumer Marketing

Consumer Marketing 2016-2017 by Richard K. Miller & Associates
Call Number: Available online
ISBN: 1577832310
This handbook focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer.

MKT1085 Principles of Marketing

Consumer Information Websites

Reference Resources

Consumer Marketing

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