The sources listed below are a sample of subject reference tools available at the library, physical or electronic, that may be helpful for your marketing assignments.
Business Plans Handbook by 
Encyclopedia of Major Marketing Strategies
This title provides international coverage through essays on some of the top recent global and emerging brands. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.
Market Share Reporter
This annual reference is a compilation of market share reports from periodical literature and is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.
