Library Home: MKT1085 Principles of Marketing: Principles of Marketing

Find Company & Industry Information

Business Source Premier This link opens in a new window
Use to locate article summaries and full-text articles covering all business disciplines. In addition, from the home search screen, you can browse country reports, industry profiles, market research reports, and company profiles that include SWOT analyses. Company types include public, private, U.S., and international.
Mergent Intellect This link opens in a new window
This flexible application features a deep collection of private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more. This database combines information from a variety of well-established names within the business information universe including: Hoovers, Dun & Bradstreet, and Whitepages Pro.
Value Line This link opens in a new window
Covers 1,700 stocks (U.S. public companies) drawn from 100 industries. Ratings & Reports offer investment research, data, expert analysis, and commentary, along with proprietary stock rankings. To see Value Line Ratings & Reports, search for a company name or symbol in the search box at the top right of the home screen. To view industry reports, either view relevant industry analysis as part of a company's report or choose the MARKETS option at the top of the home screen. Then choose "Industries" and "View all industry analysis."

Helpful Reference Sources

The sources listed below are a sample of subject reference tools available at the library, physical or electronic, that may be helpful for your marketing assignments.

Business Plans Handbook by Gale Research Inc
ISBN: 9781410338488
Publication Date: 2018-06-08
Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook presents 20 sample plans taken from businesses in the manufacturing, retail and service industries--only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans--all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and a cumulative index.
Encyclopedia of Major Marketing Strategies, Volume 3 This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome.
Call Number: Gale eBooks
ISBN: 1414499213
Publication Date: 2013
Market Share Reporter This annual reference is a compilation of market share reports from periodical literature and is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.
Call Number: Northwestern Reference 380.1 M341
ISBN: 1410318796
Publication Date: 2019 edition

Find Current Business News & Events

Business (ProQuest Research Library) This link opens in a new window
Search for articles in trade magazines, such as the Economist and Barron's.
US Newsstream This link opens in a new window
Contains article citations from over 350 newspapers and other news formats and full article coverage from 250 papers, including the New York Times, Pioneer Press, Star Tribune, USA Today, and the Wall Street Journal.
Regional Business News This link opens in a new window
Provides coverage for full-text business publications, on a regional level, for the United States and Canadian provinces. Key resources include newspapers, radio & TV news transcripts, trade publications, magazines and newswires.