Berntsen Library: MKT1085 Principles of Marketing: Industry Information

Databases Containing Industry Information

Business Source Premier This link opens in a new window
Use to locate article summaries and full-text articles covering all business disciplines. In addition, from the home search screen, you can browse country reports, industry profiles, market research reports, and company profiles that include SWOT analyses. Company types include public, private, U.S., and international.
Mergent Intellect This link opens in a new window
This flexible application features a deep collection of private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more. This database combines information from a variety of well-established names within the business information universe including: Hoovers, Dun & Bradstreet, and Whitepages Pro.

Value Line Investment Survey
Provides useful information for investing that can be used to understand the current environmental factors surrounding a company and its industry.

ProQuest Research Library This link opens in a new window
ProQuest Research Library provides access to a wide range of the core academic titles, from business and the sciences to literature and politics. The database expands daily and currently includes more than 6,000 titles, 75% of which are available in full text.

QSR Magazine
American Customer Satisfaction Index
Business Data You Can Use
The Economic Census helps organizations make informed business decisions.
Census.gov
Look up NAICS codes by keyword.
Franchisehelp.com
Learn>Industry reports
Overview of BLS Statistics by Industry
Food Services and Drinking Places NAICS 722