Find Company & Industry Information
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Business Source Premier This link opens in a new windowUse to locate article summaries and full-text articles covering all business disciplines. In addition, from the home search screen, you can browse country reports, industry profiles, market research reports, and company profiles that include SWOT analyses and top competitors. Company types include public, private, U.S., and international.
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Mergent Intellect This link opens in a new windowThis flexible application features a deep collection of private and public U.S and international business data, including facts and figures, executive contact information, the ability to access industry profiles, and competitor lists. This database combines information from a variety of well-established names within the business information universe including: Hoovers, Dun & Bradstreet, and Whitepages Pro.
Helpful Reference Sources
The sources listed below are a sample of subject reference tools available at the library, physical or electronic, that may be helpful for your marketing assignments.
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Business Plans Handbook
by
ISBN: 9781410338488Publication Date: 2018-06-08Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook presents 20 sample plans taken from businesses in the manufacturing, retail and service industries--only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans--all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and a cumulative index. -
Encyclopedia of Major Marketing Strategies, Volume 4
This title provides international coverage through essays on some of the top recent global and emerging brands. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.
Call Number: Gale eBooksISBN: 1414499213Publication Date: 2019 -
Market Share Reporter
This annual reference is a compilation of market share reports from periodical literature and is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.
Call Number: Northwestern Reference 380.1 M341ISBN: 1410318796Publication Date: 2019 edition
Find Current Business News & Events
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Business (ProQuest Research Library) This link opens in a new window
Search within a diversified mix of business publications, including scholarly and trade periodicals, magazines, and newspapers.
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US Newsstream This link opens in a new windowContains article citations from over 350 newspapers and other news formats and full article coverage from 250 papers, including the New York Times, Pioneer Press, Star Tribune, USA Today, and the Wall Street Journal.
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Regional Business News This link opens in a new windowFind full article coverage from more than 80 regional business publications.