The sources listed below are a sample of subject reference tools available at the library, physical or electronic, that may be helpful for your marketing assignments.
Business Plans Handbook by 
Encyclopedia of Major Marketing Strategies, Volume 3
This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome.
Market Share Reporter
This annual reference is a compilation of market share reports from periodical literature and is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.
Search within a diversified mix of business publications, including scholarly and trade periodicals, magazines, and newspapers.
