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Find Company & Industry Information
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Business Source PremierUse to locate article summaries and full-text articles covering all business disciplines. In addition, from the home search screen, you can browse country reports, industry profiles, market research reports, and company profiles that include SWOT analyses. Company types include public, private, U.S., and international.
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Mergent IntellectThis flexible application features a deep collection of private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more. This database combines information from a variety of well-established names within the business information universe including: Hoovers, Dun & Bradstreet, and Whitepages Pro.
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Value LineUse to research financial and stock market information, plus commentary and insights on companies, industries, markets and the economy.
Helpful Reference Sources
The sources listed below are a sample of subject reference tools available at the library, physical or electronic, that may be helpful for your marketing assignments.
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Business Plans HandbookCall Number: Northwestern Reference 658.4012 B964 (Volumes 1-29)ISBN: 1569958440 -
Encyclopedia of Major Marketing Campaigns, Volume 1 This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.Call Number: Northwestern Reference 659.109 En19ISBN: 078763042XPublication Date: 2000 -
Encyclopedia of Major Marketing Campaigns, Volume 2 This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.Call Number: Northwestern Reference 659.109 En19ISBN: 0787673560Publication Date: 2007 -
Encyclopedia of Major Marketing Strategies, Volume 3 This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome.Call Number: Gale Virtual Reference LibraryISBN: 1414499213Publication Date: 2013 -
Market Share Reporter This reference is a compilation of market share reports from periodical literature and is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.Call Number: Northwestern Reference 380.1 M341ISBN: 1410318796Publication Date: 2017 edition
Find Current Business News & Events
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Business (ProQuest Research Library)Search within a diversified mix of business publications, including scholarly and trade periodicals, magazines, and newspapers.
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Global NewsstreamContains article citations from over 350 newspapers and other news formats and full article coverage from 250 papers, including the New York Times, Pioneer Press, Star Tribune, USA Today, and the Wall Street Journal.
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Regional Business NewsFind full article coverage from more than 80 regional business publications.
